have you seen this?

i la-la-love magazines.

people, of course.

real simple.

martha.

domino {rip}.

teen bop.

vanity fair.

and trashy rumor spreading pop-culture mags of all kinds.

and i'm sad to see all the really good magazines going out the door. stupid economy.

so, no wonder this advertisement is popping up all over the mags that are still lucky enough to be around.

can you read it?

it says:

we surf the internet.
we swim in magazines.

the internet is exhilerating. magazines are enveloping. the internet grabs you. magazines embrace you. the internet is impulsive. magazines are immersive. and both media are growing.

barely noticed amidst the thunderous internet clamor is the simple fact that magazine readership has risen over the past five years. even in the age of the internet, even among the groups one would assume are most singularly hooked on digital media, the appeal of magazines is growing.

think of it this way: during the 12-year life of google, magazine readership actually increased 11 percent.

what it proves, once again, is that a new medium doesn't necessarily displace an existing one. just as movies didn't kill the radio. just as tv didn't kill movies. an established medium can continue to flourish so long as it continues to offer a unique experience. and, as reader loyalty and growth demonstrate, magazines do.

which is why people aren't giving up swimming, just because they also enjoy surfing.

that's worth sharing. now go subscribe to something.