Amber Chia In Tiger Stripes

Malaysian Supermodel Amber Chia earned her stripes for wildlife conservation Saturday by sitting still as her famous body was painted to look like a tiger.

She told reporters after the photo shoot at Mutiara Damansara that it took three hours but she did not mind as it was for a good cause.

The shoot was for PETA (People for the Ethical Treatment of Animals) Asia Pacific.

Amber is the latest in the line of celebrities featured in a new anti-captivity advertisement for PETA.

Besides a jungle setting as the backdrop, she will also be photographed in a steel cage measuring 70cm x 70cm x 90cm.

The photographs will appear on posters and newspapers across the globe early next year in a campaign against zoos.

Next year, being the Year of the Tiger was among the reasons Amber was chosen to be a part of the campaign.

"She was chosen because she has a compassion for animals," senior PETA campaigner Ashley Fruno said.

Amber is the first Malaysian celebrity PETA had roped in to help their cause to urge people to boycott zoos.

"Wild animals belong in the wild. An animal that lives a long and healthy life but dies in the wild is not worse off than animals which spend all their lives pacing in enclosures," Fruno said.